Honest By.

How often do you get moral consciousness from fashion? In this instance, Bruno Pieters strives for transparency through a taxingly crafted line that is Honest By. To study more on his philosophical beliefs and what prompted him to start this range, read here. On an aesthetic note, the lookbook is simple and sterile with the clothes easily shaped yet replete with rigorous undertones. The campaign for Honest By can also be seen here. 


All images via Honestby.com