Images via Carven.
This here is a great example of how a campaign can be directional yet simple. You see, there are no reasons as to why a campaign should be simple, complexities can be as exciting the very same way. But i feel, executing something in a manner simple, but yet hitting a certain level of potency, it is just more accomplished.
On a personal note, when i see campaigns like the ones by Carven, i can't help but relate it back to home, Singapore. I want us to be as directional.
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